My parents have a lot of photos. An entire ottoman full of photos, to be exact. I discovered just how many they have—and how terribly organized they are—when I was looking for embarrassing photos of my dad for a birthday collage. (Spoiler: he was a teenager in the 70s—embarrassing photos abound in that ottoman
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My feet were tired. Not used to the stiffness of my new steel-toed boots as we walked past what seemed like miles of aggregate plant equipment, I was ready for a break. But I was here—in the UK’s Midlands, along with another marketing team member and product management colleagues—to get a story. So I kept walk
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Any parents of preschoolers share my pain at the earworm song "You're Welcome" from the Disney movie Moana permanently etched into our brains after too many repeat listens. What's worse is that there's no escaping it, even in my own freelance writing. Literally every time I sit down to work on a case study, Dwa
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My husband is terrible at gossip. Hopeless. He’s telling me a story—of something that happened at work, or with his mother, or even at the grocery store—and I want the details. All the details. “But what was her tone?” I ask. “What was her expression? What exactly did she say?” He gives me a blan
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In my last post on breaking out of the traditional “challenge + solution + benefits” case study, I talked a bit about setting the scene for your readers. A customer reference article is just that—a written piece about a real customer, with a real working environment. In other words, your products or services a
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Sitting at my desk at my second job after graduation, staring at a blank cursor blinking. Blinking. The assignment? Write my first case study (customer reference article), as this would make up the largest part of my marketing communications job going forward. Where to start? Of course, by describing the:
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